Apple iTunes Store Starts 99 cent Weekly Movie Rentals
In a clever marketing move Apple has started a new weekly special movie rental for just 99 cents to help jump start the iTunes rental business. Apple will bring a new movie rental each week at the special price. Thursday will be "movie rental" day. Like all the movie rentals on iTunes you have 30 days to watch it and once you start viewing the rental you have 24 hours to watch it as many times as you like.So far it seems that these movies are being offered in standard definition only found in iTunes and the Apple TV. Hope they bring an HD version of this to the Apple TV. Movie rentals can be viewed on your computer (Mac and Windows), all late model iPods, iPhones, and Apple TVs. The first rental movie at the special discounted price offered is The Hours [iTunes link]. Good flick by the way. We have the DVD.